Bangalore university III Sem BBA syllabus I 2021

 

BBA THIRD SEMESTER SUBJECTS SYLLABUS 2021

BANGALORE UNIVERSITY

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3.2 CORPORATE SKILLS OBJECTIVE:

Unit 1: ELEMENTS OF COMMUNICATION 

 Meaning, Importance, objectives & Principles of Communication,Process, impediments of effective communication, strategies for effective communication. types –verbal and Non verbal communication -Body Language, Gestures, Postures, Facial Expressions, Dress codes, The Cross Cultural Dimensions of Business Communication, Listening & Speaking, Techniques of Eliciting Response, Probing Questions, Observation, Business and social etiquette.

 Unit 2: PUBLIC SPEAKING AND SPEECH COMPOSITION

Principles of Effective Speech & Presentations. Technical speeches & Non-technical presentations. Speech of introduction of a speaker - speech of vote of thanks -occasional speech - theme speech. Moderating programs Use of Technology 

Unit 3: MEETINGS 

Importance, Meetings opening and closing Meetings Participating and Conducting Groupdiscussions. Brain Storming, E- Meetings, Memos, minutes, Circulars & notices. 

Unit 4: CORPORATE COMMUNICATION 

 Email- meaning, importance, objectives. Messages- meaning, importance, objectives, Video conferencing importance, advantages and disadvantages. Virtual communication- meaning, advantages, importance & using different online applications for corporate communication. Teleconference, Business letters: Inquiries, Circulars, Quotations, Orders, Acknowledgements Executions, Complaints, Claims & adjustments, Collection letter, Banking correspondence, Agency correspondence, Job application letters - Bio-data, Covering Letter, Interview Letters,Letter of Reference and other letters 

Unit 5: CARRIER PLANNING 

 Awareness of different carries sources of information, choosing a carrier, carrier counseling, and Resume preparation preparing for group discussion 

BUSINESS LAB ACTIVITIES : 

1. Conduct a group teleconference and submit minutes report 

2. Conduct a mock meeting and draft minutes of the meeting. 

3. Draft a letter of enquiry to purchase a laptop. 

4. Draft your bio-data.

 5. Prepare your Career Plan. 

BOOKS FOR REFERENCE: 

1. Rai & Rai- Corporate skill for business 

2. Santosh Kumar- Soft skill for business, Himalaya Publications 

3. C.G.G Krishnamacharyulu & Lalitha- Soft skill for Personality development 

4. Sharma S.P. and others- Business communication

 5. Dr. Md. Farooq Pasha and N.K. Ganesh- Corporate Skills, Kalyani Publication G 

The tell-Tale heart -Edgar Allan Poe

 3.3 CORPORATE ACCOUNTING 

 UNIT 1: REDEMPTION OF SHARES AND DEBENTURES 

 Meaning – legal provisions – treatment regarding premium on redemption – creation of Capital Redemption Reserve Account– Fresh issue of shares – Arranging for cash balance for the purpose of redemption – minimum number of shares to be issued for redemption – issue of bonus shares – preparation of Balance sheet (vertical forms) after redemption.

 UNIT 2: VALUATION OF GOODWILL 

Meaning – Circumstances of Valuation of Goodwill – Factors influencing the value of Goodwill – Methods of Valuation of Goodwill - Average Profit Method – Super Profit Method – Capitalization of Super Profit Method – Annuity Method – Capitalization of Profit Method. 

UNIT 3: VALUATION OF SHARES 

 Meaning – Need for Valuation – Factors Affecting Valuation – Methods of Valuation – Asset Backing or Intrinsic Value Method – Yield Method – Earning Capacity Method – Fair Value Method - Rights Issue and Valuation of Rights Issue. 

UNIT 4: : COMPANY FINAL ACCOUNTS 

Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items – Managerial Remuneration – Tax deducted at source – Advance payment of Tax – Provision for Tax – Depreciation – Interest on debentures – Dividends – Rules regarding payment of dividends ( Theory only) – Transfer to Reserves – Preparation of income statement and balance sheet (vertical column). 

UNIT 5: HOLDING COMPANY ACCOUNTS

Introduction – Meaning of Holding Company – Subsidiary Company – Steps – Pre Acquisition Profits – Post Acquisition Profits – Minority Interest – Cost of Control or Capital Reserve – Unrealized Profit – Mutual Indebtedness – Preparation of Consolidated Balance Sheet (As per AS21) under vertical format . Note: 1. The relevant Indian Accounting Standards in line with the IFRS for all the above topics should be covered 2. Any revision of relevant Indian Accounting Standard would become applicable immediately 

BUSINESS LAB ACTIVITIES: 

● Collect the annual report of 5 Companies and List out its assets and Liabilities as per schedules 

 List out the conditions to be fulfilled for redemption of Preference shares 

● Collect the annual reports of 2 companies and calculate the value of goodwill under different Methods  

Collect latest final accounts of a company and find out the intrinsic value of shares 

 Collect the list of 5 parents and subsidiary company with as many details as possible 

BOOKS FOR REFERENCE 

1. S. P. Jain and K. L. Narang – Corporate Accounting, Kalyani Publishers. 

2. Dr. S.N. Maheswari , Financial Accounting, Jain Book Depot. 

3. V.K. Goyal: Corporate Accounting, PHI.

 4. R L Gupta, Advanced Accountancy, Sultan Chand and Sons, New Delhi 

5. M.A.Arunachalam & K.S.Raman: Corporate Accounting – II, HPH. 

6. Soundrarajan A & K. Venkataramana, Corporate Accounting, SHBP. 

7. Anil Kumar - Marriappa – Corporate Accounting , HPH. G

 3.4 MODERN MARKETING 

UNIT 1: INTRODUCTION TO MARKETING AND SERVICES 

 Meaning and Definition-Market and Marketing-Nature-Goals-Concepts of Marketing-Functions of Marketing- Importance and Scope of Marketing.. Services - Meaning and Definition, characteristic of services – classification of services – distinction between goods marketing and service marketing, marketing mix in service industry – growth of service sector in India. Service processes –Designing the service process – services blueprint. 

UNIT 2: MARKETING ENVIRONMENT (MARCO AND MICRO) 

 Demographic-Economic-Natural-Technological – Political-Legal and Socio-Cultural. Customer Supplier- Manufacturer-Employees-Public and Community Competitors. 

UNIT 3: MARKETING MIX  

Meaning-Elements-Product- Product Mix- Product Lifecycle-Product Planning-New Product Development- Stages-Failure of New Product-Branding-Packing and Packaging. Pricing - ObjectivesFactors influencing Pricing and Methods of Pricing. Physical Distribution-Meaning-Factors affecting Channel Selection-Types of Marketing Channels .Promotion- Meaning and Significance of Promotion- Personnel Selling and Advertising (Meaning Only). 

UNIT 4 :MARKETING SEGMENTATION AND BEHAVIOUR 

 Meaning and Definition -Bases for Market Segmentation-Requisites for sound Market Segmentation.Consumer Behaviour – Factors influencing Consumer Behaviour and Buying Decision Process. 

UNIT 5: RECENT TRENDS IN MARKETING 

 A.Introduction to E-business-Tele-marketing-M-Business- Green and Grey Marketing, Brown marketing, Digital Marketing-Advantages and Disadvantages, Relationship Marketing- Retailing- Virtual Marketing, Event Management, Viral Marketing, Reverse Marketing. B.Customer Relationship Management- Meaning and Definition – Role of CRM – Advantages And Disadvantages. 

BUSINESS LAB ACTIVITIES : 

 Collect and record the effects of micro and macro environmental factors of any company 

 Develop an Advertisement copy for a new product  

Develop a E content on Consumer Behaviour of a product of your choice. 

 Prepare a market segmentation chart 

 Prepare a chart for modern marketing methods for different products.  Draft a chart of recent marketing trends 

BOOKS FOR REFERENCE

 1. Philip Kotler, Marketing Management, Prentice Hall

 2. J.C. Gandhi - Marketing Management, TMH 

3. Stanton W.J. etzal Michael & Walker, Fundamentals of Management, TMH 

4. S A Sherlekar & Sherlekar marketing management HPH 

5. Sontakki, Marketing Management, HP

 6. Nair, S. R.. Consumer Behaviour and Marketing Research: Text and Cases. Global Media 

7. Karanakaran, Marketing Management, Himalaya Publishers. 

8. Sunil B Rao, Marketing and Service management, HPH.

 9. K Ramachandra and et.,al. Marketing Management t HPH G 

 3.5 FINANCIAL INSTITUTIONS AND REGULATORY BODIES 

UNIT: 1AN OVERVIEW OF FINANCIAL SYSTEM 

 Introduction , Meaning, components of financial system, financial institutions- Financial Marketinstruments –services, Impact of financial system on economic development.

 UNIT: 2 BANKING INSTITUTIONS 

 Meaning, Constitution, Objectives and Functions, Types-schedule , non schedule , public , private banks foreign banks and payment banks, Role of commercial banks, Investment policy of commercial banks, banking sector reforms 

UNIT: 3 NON-BANKING INSTITUTIONS 

Meaning, Constitution, Objectives and Functions, Types- Nidhi Chit funds RNBC, Insurance, pan shops and payday lending 

UNIT: 4 DEVELOPMENTAL INSTITUTIONS 

Meaning, classifications, role, objectives, Functions and importance of IDBI, SIDBI, ICICI, IFCL, SFC’s, LIC, GIC,EXIM, NABARD, IIBI, UTI,NBFC’S NHB ,SIDCO

 UNIT: 5 REGULATORY BODIES IN INDIA AND TRENDS IN BANKING 

a. Meaning, Regulatory bodies in India RBI-Organization, Functions. SEBI- IRD PFRDA, Objectives uions and Functions. b. Artificial Intelligence, Block chain, Big data, Robotic Process Automation, Cyber security and resilience, voice interfaces. (Concepts only) 

BUSINESS LAB ACTIVITIES: 

1. Develop E-content for the different components of Indian financial system 

2. Draft a chart on recent banking reforms in India 

3. List out various regulatory bodies in India 

4. Prepare a list of banking and non banking financial institutions 

5. Draft a chart on latest developments in banking technology 

BOOKS FOR REFERENCE 

1. M. Y. Khan; Indian Financial System; Tata McGraw Hill Education. 

2. Vasanth desai : The Indian Financial System-TMH. . 

3. Gorden and Natarajan- Indian Banking-HPH 

4 Preeti Singh, Dynamics of Indian Financial System: Markets, Institutions and Services 

5. L. Bhole; Financial Institutions and markets; Tata McGraw-Hill Publishing Pvt. Ltd.

 6. .H R Machiraju, Indian Financial System;Vikas Publishing House Pvt Ltd.-New Delhi, 

7.R.M Srivastava ,D. Nigam; Dynamics of Financial Markets & Institutions in India, Excel Books.

 8. Shankaran-Banking-HPH 9. K Ramachandra et.,al., Indian Financial System HPH G

 3.6 BUSINESS FINANCE OBJECTIVE: 

 UNIT 1: FINANCIAL MANAGEMENT 

Meaning of Finance, Business Finance, Finance Function, Aims of Finance Function – Organization structure of Finance Department. Financial Decisions, Role of a Financial Manager . Financial Planning – Steps– Principles– Factors influencing a sound financial plan. 

UNIT 2: FINANCING DECISION 

 Introduction – Meaning of Capital Structure – Factors influencing Capital Structure – Optimum Capital Structure – Computation & Analysis of EBIT, EBT, EPS – Leverages. Simple problems

 UNIT 3: INVESTMENT DECISION 

 Investment Decision: Introduction – Meaning and Definition of Capital Budgeting – Features – Significance – Process – Techniques: Payback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return and profitability index Simple Problems 

UNIT 4: DIVIDEND DECISION 

 Meaning and nature of dividend –types of dividend, Bonus share, factors determining dividend decision; theories of dividend decisions-WALTER’S GORDON’S modelproblems, 

UNIT 5: WORKING CAPITAL MANAGEMENT 

 Introduction – Concept of Working Capital – Significance of Adequate Working Capital – Evils of Excess or Inadequate Working Capital – Determinants of Working Capital – Sources of Working Capital. Operating cycle - Problems on working capital 

BUSINESS LAB ACTITVIITIES: 

1. Draw the organization chart of Finance Function of a company 

2. Submit an analyzed report on Capital structure in 5 different industries 

3. Evaluate the NPV of an investment made in any one of the capital projects of a company for 5 years.

 4. Prepare E-content of dividend policy of a company 

5. Develop E-content for working capital management to a service organizations 

BOOKS FOR REFERENCE 

1. S N Maheshwari, Financial Management., Sultan Chand. 

2. R.M.Srivastava : Financial Management –Management and Policy, Himalaya Publishers. 

3. Khan and Jain, Financial Management, Tata McGraw Hill. 

4. Sudhindra Bhatt: Financial Management, Excel Books. G 

5. Sharma and Sashi Gupta, Financial Management, Kalyani Publication.

 6. M.GangadharRao& Others: Financial Management, Himalaya Publishers. 

7. I M Pandey, Financial Management, Vika Publication House. 

8. Prasanna Chandra, Financial Management, Tata McGraw Hill.

 9. 15.Brigham,E.F.,1999.Fundamentals of financial management,Dryden press:Florida(partv)

 10. 16.Van Hre, Jmes W. Financial Management and policy,Prentice HallInc.

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First semester English Chapter 1 The Last Leaf

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First semester English Chapter 4 A conversation with a reader

First semester English Chapter 5 My Teacher

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