PM-Unit 5 Advancements in Marketing|1st semester B.Com
Unit 5 Advancements in Marketing Social Marketing Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Social marketing has been a large industry for some time in 2021 and was originally done with newspapers and billboards, but similar to commercial marketing has adapted to the modern world. The most common use of social marketing in today's society is through social media. [ However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Online Marketing Online marketing refers to marketing via the internet using company websites, online advertising and promotions, email marketing, onli...