Study Notes

 bcom notes marketing event management unit 2 https://sugarybloom.blogspot.com/ Quantitative analysis for business decisions Unit 1 notes  New!!!!! AECC solved previous Question Papers   New!!!!! Chapter 1- Marketing Management and Environment For syllabus of all subjects click here Chapter 2  Marketing Mix and Market Segmentation 1.Give the meaning of marketing mix Marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products or services The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four P's of marketing. These  are: (i) Product, (ii) Price, (iii) Place, and (iv) Promotion.    2.De scribe the elements or the 4 P's of marketing mix.  1. Product:  Product means goods or services or ‘anything of value’, which is offered to the market for sale.  For example, soaps, detergent powder , food products,...

  bcom notes Bangalore university https://sugarybloom.blogspot.com/ AECC Previous Year Solved Question Paper   New!!!!!! Quantitative analysis for business decisions Unit 1 notes New!!!!!! For syllabus all subjects click here Unit 1 syllabus SYLLABUS OF UNIT 1: MARKETING MANAGEMENT AND ENVIRONMENT                    Marketing management -Meaning,definition and features of market,marketer,marketing concepts selling concept and societal marketing concept, marketing versus selling,E-marketing and digital marketing(only the meaning)Marketing Environment -Micro Environment-Suppliers,customers,public,competitors,intermediaries. Macro environment-demographic, economic,natural,technological,political and cultural factors  ---------------------------------------------------------------------------------------------------------------  Chapter 2 bcom notes Bangalore university MEM  Chapter 2 - Marketing Mix and M...