Marketing and event management unit 2 | Marketing mix and Market segmentation|MEM notes
bcom notes marketing event management unit 2 https://sugarybloom.blogspot.com/ Quantitative analysis for business decisions Unit 1 notes New!!!!! AECC solved previous Question Papers New!!!!! Chapter 1- Marketing Management and Environment For syllabus of all subjects click here Chapter 2 Marketing Mix and Market Segmentation 1.Give the meaning of marketing mix Marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products or services The marketing mix consists of various elements, which have broadly been classified into four categories, popularly known as four P's of marketing. These are: (i) Product, (ii) Price, (iii) Place, and (iv) Promotion. 2.De scribe the elements or the 4 P's of marketing mix. 1. Product: Product means goods or services or ‘anything of value’, which is offered to the market for sale. For example, soaps, detergent powder , food products,...