NCERT business studies class 12 | Marketing chapter 11|cbse/puc class 12 business studies notes
https://sugarybloom.blogspot.com/ Class 12 Business Studies Chapter 11 Marketing click here for planning , principles of management , financial management , financial market 1.Explain the concept of marketing. Satisfaction of customer’s needs is the key to the success of any organisation in the market. All the decisions in a firm are taken from the point of view of the customers. Customer’s satisfaction become the focal point of all decision making in the organisation The marketing concept is based on the following: (i) Identification of customer who is chosen as the target (ii) Understanding needs and wants of customers in the target market. (iii) Development of products for satisfying needs of the target market. (iv) Satisfying needs of target market better than the competitors. (v) Doing all this at a profit. Thus the focus of the marketing concept is on customer needs and the customer satisfaction becomes...