Principles of Marketing-1st Module -Introduction to marketing
visit website https://sugarybloom.blogspot.com/ Principles of Marketing Module 1- Introduction to Marketing Fundamentals of marketing Marketing deals with identifying and meeting human and social needs. The objective of all business enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic function of all business firms. Marketing is a social process where in people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so. It is a process whereby people exchange goods and services for money or for something of value to them. Phillip Kolter has defined marketing as, “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”. Principles of marketing Unit 2 Consumer Behaviour and Market Segmentation Principles of marketing Unit-3...