Marketing and Event Management unit 1|bcom notes| degree 1st year MEM notes|Bangalore University
bcom notes Bangalore university https://sugarybloom.blogspot.com/ AECC Previous Year Solved Question Paper New!!!!!! Quantitative analysis for business decisions Unit 1 notes New!!!!!! For syllabus all subjects click here Unit 1 syllabus SYLLABUS OF UNIT 1: MARKETING MANAGEMENT AND ENVIRONMENT Marketing management -Meaning,definition and features of market,marketer,marketing concepts selling concept and societal marketing concept, marketing versus selling,E-marketing and digital marketing(only the meaning)Marketing Environment -Micro Environment-Suppliers,customers,public,competitors,intermediaries. Macro environment-demographic, economic,natural,technological,political and cultural factors --------------------------------------------------------------------------------------------------------------- Chapter 2 bcom notes Bangalore university MEM Chapter 2 - Marketing Mix and M...