Study Notes

  Unit 5  Advancements in Marketing
  Social    Marketing  Social marketing has the primary goal of achieving "common good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour. Social marketing has been a large industry for some time in 2021 and was originally done with newspapers and billboards, but similar to commercial marketing has adapted to the modern world. The most common use of social marketing in today's society is through social media. [  However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Online Marketing Online marketing refers to marketing via the internet using company websites, online advertising and promotions, email marketing, onli...

  Unit 4  Marketing Channels & Promotional Strategy Marketing channels or  a distribution channel  A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.-' The channel of distribution is therefore all those organizations through which a product must pass between its point of production and consumption.4 Marketing channel decisions are among the most important decisions that management faces. They determine how well target customers gain access to the firm's product or service and whether the distribution channel system is cost effective for the organization concerned. A company's channel decisions directly affect every other marketing decision. Marketing Channel Functions  A distribution channel moves goods from producers to consumers. It fills the main time, place and possession gaps that separate goods and services from those who ...