Product and Pricing Strategy
visit sugarybloom.blogspot.com Module No. 3: Product and Pricing Strategy Product Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a -want or need. It includes physical objects, services, persons, places, organizations and ideas. Unit 4 Marketing channels and promotional strategy New Product Levels Product planners need to think about the product on three levels. The most basic level is the core product, which addresses the question: What is the buyer really buying? The core product stands at the centre of the total product. It consists of the problem-solving services or core benefits that consumers seek when they buy a product.The product planner must next build an actual product around the core product. Actual products may have as many as five characteristics: a quality level, features, styling, a brand name and packaging.Finally, the product planner must build an augment...