Study Notes

  Unit 4  Marketing Channels & Promotional Strategy Marketing channels or  a distribution channel  A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.-' The channel of distribution is therefore all those organizations through which a product must pass between its point of production and consumption.4 Marketing channel decisions are among the most important decisions that management faces. They determine how well target customers gain access to the firm's product or service and whether the distribution channel system is cost effective for the organization concerned. A company's channel decisions directly affect every other marketing decision. Marketing Channel Functions  A distribution channel moves goods from producers to consumers. It fills the main time, place and possession gaps that separate goods and services from those who would use th

  Indian Financial System Financial Services Financial Services  Meaning Financial services  refer to services provided by the banks and financial institutions in a financial system. In general, all types of activities which are of financial nature may be regarded as financial services. In a broad sense, the term financial services mean mobilisation and allocation of savings. Thus, it includes all activities involved in the transformation of savings into investment. Definition  The term financial services can be defined as “activities, benefits, and satisfactions, connected with the sale of money, that offer to users and customers, financial related value. within the financial services industry the main sectors are banks, financial institutions, and non-banking financial companies. C haracteristics    or Nature of Financial Services The following  are the characteristics of financial services,  1. Intangibility: Financial services are intangible. Therefore, they cannot be standardised